Ziv Shefer is a seasoned entrepreneur and team leader with over 30 years of experience in tourism and retail, known for building strong teams, meeting sales goals, and creating effective systems for service and training. As Director of Operations, he applies this discipline to tax operations by streamlining schedules, quality checks, and service standards to ensure accurate filings and responsive support. Passionate about coaching and clear performance metrics, he focuses on removing friction from the customer journey, resulting in reliable processes, accountable teams, and clients who keep more of what they earn with confidence.